MARKETING
マーケティング
We aim to promote the unique natural beauty, culture, and traditions of Japan’s rural areas, leveraging these local resources to share their charm both domestically and internationally. Through this, we encourage people to visit and engage with these regions.
GLOBAL
MARKETING
海外マーケティング
In our global marketing efforts, we focus on maximizing the appeal of local resources such as Japan’s natural beauty, culture, traditions, and food. We aim to effectively promote these regions to target audiences outside of Japan who will be drawn to their unique charm, with the goal of increasing international engagement and raising awareness.
Snow Monkey Resorts
Owned Media
Our company-operated website, “SNOW MONKEY RESORTS,” is a travel information site for global travelers that introduces readers to both “charming local tourist areas rich in nature, culture, and tradition” and “easy-to-use transportation options for exploring these areas.” By providing this information together, we aim to encourage foreign visitors to explore rural Japan. The site is multilingual, offering information in English, Traditional Chinese, Simplified Chinese, and Thai to reach a wide range of international visitors.
Traveling efficiently around rural Japan within a limited time is not easy for inbound tourists. In addition to providing information about the area’s unique resources and experiences, it is also important to consider how tourists will travel from urban areas to these regions and plan specific routes. At "SNOW MONKEY RESORTS," we aim to support regional tourism and revitalization by not only offering information about the region’s attractions but also marketing tours and public transportation options for easy exploration, helping visitors experience rural areas more easily.
Our Target
We provide marketing support aimed at connecting local communities with tourists from overseas.
Travelers visiting Japan from around the world have different goals, trip durations, and routes for their travels. It is important to understand the attractions and preferences that each traveler seeks in Japan and provide them with information and experiences tailored to their individual needs. Based on the specific needs of our target audience, we will design itineraries that incorporate local tourism resources and experiences, and implement effective promotions aligned with the marketing strategies to meet those needs.
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Western markets
(mainly the US, Australia, and the UK)
User viewership ratio: 30%. Typically, trips last around two weeks. Many travelers from these regions prefer longer stays and visits to rural areas.
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Southeast Asia market
(Mainly Singapore, Thailand)
User viewership ratio: 20%. Trips typically last around one week. The number of travelers visiting rural areas has been increasing year by year.
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East Asia market
(Mainly Taiwan, Hong Kong)
User viewership ratio: 30%. Trips typically last around 4-6 days. Many travelers prefer to tour areas close to major metropolitan areas.
Main Activities and Initiatives
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Global Online Marketing Support (B2C)
We utilize our Japan tourism information website, ‘SNOW MONKEY RESORTS,’ to conduct online marketing for foreign travelers considering a trip to Japan. Our aim is to boost regional recognition and attract more visitors to less crowded areas.
Based on the unique tourism resources of each region, we help create a tailored marketing strategy—from selecting appropriate tourism content and target demographics to producing specific content articles. We focus on supporting online marketing primarily for individual travelers planning to visit Japan. -
Marketing Tool Development Support (B2B)
Leveraging our extensive experience and expertise in the inbound tourism industry, we support sales and marketing efforts for global travel agencies, including participation in business meetings and trade shows. During these meetings, we effectively communicate the appeal of tourist destinations and tour offerings, assisting global travel agencies in promoting and offering local experience content and tour products in a way that maximizes their effectiveness.
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Global Marketing Support Utilizing Our Facilities and Platforms
Leveraging our expertise as a globally focused travel agency, we provide comprehensive support ranging from content that highlights the charm of regions and cultures to making viable products with tours and experience programs. Our services include planning, promotion, and operational support. Additionally, we conduct monitor tours to test and improve products before they are finalized, helping to create more attractive and high-satisfaction tour offerings and contents.
DOMESTIC
MARKETING
国内マーケティング
In domestic marketing, we utilize online media to promote the charm of NAGANO to people outside of Nagano Prefecture, helping them rediscover the region’s unique appeal.
KURA Online
Owned Media
“KURA Online” is an online media platform that provides information about life and travel in NAGANO. We aim to help local residents discover new aspects of their hometown, while also introducing visitors to the depth of NAGANO’s charm, inspiring them to want to live here for the long term.
Our Main Targets
We share the charm of Nagano to anyone who has a connection to this region.
We work hard to get the word out about Naganos appeal, to those who live here, those who own resort homes here, and those who come to visit for tourism purposes.
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Permanent Residents
(Nagano Prefecture Residents)
Lifestyle Articles / Local News by Region
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Related Population
(Potential Residents, etc.)
Relocation Information / Company Introductions, Job Listings / Real Estate (Land, Housing, Villas)
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Visitor Population
(Tourists)
Activities / Hotels & Inns / Tourism Products for Sale
Contents
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Nagano Life and Travel Guide
Nagano is home to a wealth of diverse attractions that Japan can proudly boast to the world, including beautiful nature, delicious food, vibrant culture, kind hospitality, and inspiring people. This guide provides carefully selected information on themes such as travel, hot springs, mountains, and relocation, helping to enrich your life and journey in Nagano Prefecture.
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Nagano Prefecture Municipality Guide
Nagano Prefecture is home to 77 unique municipalities, each with its own distinct climate and culture. This guide provides valuable information about life in each area, offering insights for those considering migration or looking for travel destinations.
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Helpful Information
Here, we share handpicked, useful information about Nagano Prefecture. You can easily find the news you want by selecting the area or municipality you’re interested in, making it a great resource for gathering information on both daily life and travel. With local insights, we provide the latest, reliable information you can trust. This convenient guide lets you check out the latest news to help you with your life and travels in Nagano.
KURA
Magazine
“KURA” is a monthly magazine that was first published in 2001 as a guide to Nagano’s attractions. Its name is inspired by the “kura” (traditional storage houses) used to store family heirlooms and valuable food, symbolizing a treasure trove of Shinshu’s history and culture. While the magazine has long been beloved for its quality content on tourism, town development, and food culture, the digital age eventually led to its discontinuation. However, there were many voices urging the continuation of “KURA,” which had been delivering captivating information about Shinshu for over 20 years. In June 2022, we acquired the business from the former publisher. After careful consideration of how to continue the legacy that "KURA" had built as Nagano’s compass for two decades, we are excited to relaunch it as the "NAGANO Lifestyle and Travel Magazine KURA Online.
