Innovation to Preserve Our Traditions
変わらないためには、変わり続ける
Scroll Down
About
私たちについて
At Machinovate, we work to connect more travelers with Japan’s world-class nature, culture, and tradition, in line with our goals as a Destination Management Company (DMC).
Service
事業内容
The 3 Major Business Operations at Machinovate
1. Hospitality: Supporting systems which make it easier for travelers to interact with Japan’s machi, or regional towns.
2. Travel: Providing travel solutions to reach the machi from Japan’s big cities.
3. Marketing: Raising awareness of the charms and appeal of the various machi.
We hold these three operations as the central strategy of our business model, in order to better support global visitors to Japan.
-
(01)
Hospitality
Support for Welcoming Inbound Tourists to Japan
Hotels, restaurants, information centers, etc.
-
(02)
Travel
Attracting Inbound Visitors from Overseas
Tour, charter, and travel package sales
-
(03)
Marketing
Marketing Support for Global Markets
Digital marketing and global promotion
- Domestic BaseNagano / Tokyo / Kanazawa / Takayama / Nagoya / Kyoto / Hiroshima / Sapporo
- Global BaseSingapore / Thailand
-
(01)
Hospitality
We aim to prepare travel solutions ready to fit the diverse needs of international travelers, and create an ideal environment for long stays in Japan’s regional towns. By allowing for a variety of choices for each individual, we aim to increase the satisfaction level of travelers.
-
(02)
Travel
Tour
We produce and operate tours which introduce the beauty and culture of Japan to travelers from numerous countries. We look to showcase not just Japan’s large cities, but also it’s small towns and local regions by providing engaging and informative tours. Through these activities, we hope to breathe a new life into Japan’s rural areas.
Bus
One problem many international travelers face is navigating the often infrequent public transport systems in rural Japan. At Machinovate, we combat this issue by providing door-to-door transport service with our fleet of self-owned vehicles, including vans and microbuses. We can bring travelers out to the countryside, or help them move around while here, and make getting around simple and fun.
-
(03)
Marketing
Global Marketing
We look to educate people about the charm of rural Japan through our marketing operations. On our website, Snow Monkey Resorts, a number of resources including descriptions of popular places, train timetables, and more can be found. We update our pages frequently and seek to provide the most accurate information about travel in Japan.
Domestic Marketing
Aimed at domestic travelers and local Nagano residents, we also operate a Japanese language web magazine, KURA Online. We hope to make visitors to Nagano look forward to planning their next visitors, and for residents to feel pride in their home region. In doing so, we aim to revitalize Nagano in the face of population decline.
News
ニュース
An Article About KURA Online Featured in the “Shinano Mainichi Shimbun”
An article introducing KURA Online was featured in the economics section of the local newspaper, Shinano Maini […]

Introducing “KURA Online” – Your Guide to Life and Travel in Nagano
Originally launched in 2001, KURA is a monthly magazine created as a lifestyle and culture publication for adu […]

Tripadvisor Travelers’ Choice™ Awards 2022 – Top 10 Experiences in Japan: 6th Place
SNOW MONKEY RESORTS WINS 2022 TRIPADVISORTRAVELERS’ CHOICE AWARD FOR TOP 10 EXPERIENCES IN JAPAN We are happy […]
Recruit
採用情報
As the number of international visitors to Japan continues to grow, the potential for revitalizing regional towns through inbound tourism is greater than ever before. Our business goal at Machinnovate is to showcase the beauty of Japan to a larger audience of international travelers and encourage them to visit regional towns, thereby driving local revitalization.
We are seeking passionate individuals who share our vision and are committed to working with us to achieve this goal.
Ideal Candidate
求める人物像
At Machinovate, we are looking for team members who want to share the appeal of Japan’s various regions to the world and breathe new life into forgotten localities through doing so. We are seeking individuals with the following aspirations and skills:
-
Passion for Our Mission
We welcome individuals who resonate with our mission, feel a personal connection to raising the value of local communities, and are willing to face challenges head-on.
-
Ability to Collaborate in an International Environment
We are searching for individuals who can work as part of a multicultural team, including international staff, and who respect and value diverse cultures.
-
Flexibility and Creativity
We are looking for individuals who can adapt to changing markets and needs, and drive projects forward with innovative ideas.
-
Eagerness to Utilize Language Skills
We welcome individuals who wish to leverage their English or other language skills to contribute to inbound tourism.
-
Team-Focus and Proactivity
We are looking for individuals who value teamwork, actively collaborate as part of a team, and take initiative with their own ideas and actions.
Machinnovate is looking for individuals to work with us at all levels, from office employees to store staff.
For more details, please refer to the information provided below.

Contact
お問い合わせ
Machinnovate is looking for individuals to work with us at all levels, from office employees to store staff.