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Postwar Japan was an unstoppable manufacturing power. Now, however, the current industrial society framework is on the verge of collapse, and Japan’s manufacturing economy is in rapid decline. Furthermore, Japan’s low birth rate and aging population along with Asia’s development and rising power, means that Japan’s presence in the international economy has suddenly diminished. What must Japan’s target for the 21st Century be?
Through Japan’s many unique attributes; its native flora and fauna, culture, history, cuisine, medicine (longevity), agriculture etc. our aim at Machinovate is to impart with the world the essence of the traditional Japanese town, or machi, and bring visitors from around the world into Japan.
By breathing new life into Japan’s dying machi (machi innovation), we want to build attractive towns and villages, and share them with the world. By doing this, our towns will become vibrant, more people will come and go, and city dwellers will surely make return visits. We hope to create and sustain this kind of virtuous cycle.
In order to hold onto Japan’s wonderful traditions for years to come, we cannot merely protect our heritage, it is also essential that we continue to reform our towns.
Simply put, we must change to stay the same.
Our machi should be somewhere our children will return to in the future.
In order to live, jobs (in the tourism industry) must be created, and we need to make our towns appeal enough to spark the young back into returning home.
Even though our towns have many tourist attractions, we hope to preserve our machi by innovating the “things”, “places” and “empty spaces”, which are not being utilized.
Green represents Japan’s nature and mountains, and the orange represents the rejuvenation, or the “innovation”, of Japan. These two colours are the colours of our corporation.
Our logo was designed by merging together images of the Japanese family crest, Japan’s majestic mountains and the concept of interpersonal connection of our towns.
We designed the logo with the following in mind: “to share Japan’s splendor with the world”.
